How to increase your income and efficiency with Tech Stack

Brand	Simpals
Industry	Services
Geography	Moldova
Tools	Admixer.DSP Admixer.SSP Admixer.DMP

Objective

Simpals is the market leader among the sellers of internet advertising in Moldova. The company exclusively sells advertising on the largest portals and aims to effectively achieve a number of tasks:

Connect all advertising assets within the media holding
Transition to selling of advertising inventory through programmatic advertising
Use Simpals’ 1st-party data to increase the effectiveness of ad campaigns
Create a new source of income by monetizing data

Solution

Create proprietary technical stack with the support of Admixer technology solutions:

Use the Admixer.Network product to manage the inventory of all sites
Open access to Simpals’ inventory for international demand partners through the Admixer AdExchange
Collect and monetize 1st-party data from Simpals’ publishers through the Custom DMP module
Connect Admixer.Creatives capabilities for non-standard rich-media formats
Move main clients to a self-service model with Admixer.DSP

Result

Discovered new sources of income by monetizing data
Started monetizing ad inventory through various advertising exchanges in the programmatic ecosystem
Consolidated and expanded the advertising network by connecting large resources outside the media holding company
Optimized sales