Increasing conversion rate from advertising by using Kyivstar data

Agency	Netpeak
Industry	Services
Geography	Ukraine
Tools	Admixer.DSP Admixer.DМP (Kyivstar)

Objective

1.Increase user awareness of deposits

2.increase the bank’s customer base:

The Admixer Advertising team suggested the following actions to reach the goal and interact with the audience more effectively:

Apply the data of the Kyivstar provider in Admixer.DMP, namely 4 audience segments: IT, Top managers, Family, and Banks
Implement the countdown strategy “there are “x” days left until the end of the promotion” additionally in the last week of the campaign
Use Video and mobile formats Halfscreen, Fullscreen

The effective advertising campaign which used Kyivstar’s data segments helped achieve positive results:

63% increase in audience reach to 3.1 million users through three placements
1882 conversions achieved, including deposit openings, app installations, form submissions on the website, etc.
increase in clicks by 80%