How to increase brand awareness with a Reservation Campaign

Objective

1Fit is one of the leading fitness apps, opening access to over 180 sports centers in Tashkent and a variety of activities, from yoga to horseback riding, with an easy-to-use app for planning workouts and tracking progress.

1Fit partnered with Admixer Advertising:

to reach their target audience
to enhance brand awareness alongside their performance campaigns
to maximize ad recall for their new campaign.

Solution

The Admixer Advertising team analyzed the planned KPIs and recommended:

Launch a Reservation campaign with guaranteed reach and fixed budget.
Create customized videos with a unique message and early logo placement to increase recognition.
Place the brand logo on the first 3 seconds of the creative to increase recognition.
Advertise on key Meta placements (Facebook Feed, Facebook Stories, Instagram Feed and Instagram Reels).
Launch Brand Lift Study to evaluate the impact of advertising and optimize strategy.

Results

The joint work of Admixer Advertising and 1Fit team resulted in the following results:

Growth in key indicators: brand awareness increased by 4.6 percentage points, brand preference increased by 4.2 percentage points.
Valuable Insights: analysis showed that certain age groups showed a particularly high response to advertising.
Improved creatives: the new data allowed for more accurate and effective creatives due to the uniqueness of the message, which contributed to better campaign results.
Optimization of strategy: the results became the basis for further development of the marketing strategy and strengthening of the brand position.

Brand	1Fit
Industry	Services
Geography	Uzbekistan
Tools	Meta (Brand Lift Study)