How to reach the audience when the social-demographic data is not enough

Brand	Amplifi – Amnet Ukraine
Industry	Services
Geography	Ukraine
Tools	Admixer.DSP Admixer.DMP

Objective

Create an infrastructure to better manage targeting and advertising messages for users, namely:

Obtain a holistic user journey by analyzing user behavior online
Develop a content and targeting strategy that fits the user journey
Optimize media spend based on detailed audience, inventory, and context analysis

Solution

Implement the following steps using Admixer.DMP (data collection and analysis) and Admixer.DSP (wide inventory availability):

Create audience groups to collect and aggregate data about user behavior in advertising campaigns and on advertisers’ sites
Process data on user’s touchpoints with the brand to determine the most effective audiences in terms of sales
Analyze data and optimize media buying strategies

Result

The agency created new audiences in Admixer.DMP and developed relevant scenarios for further inventory buying in Admixer.DSP, that allowed to distribute audience reach across funnel stages, make messages more relevant to each user and achieve media budget optimization. As a result:

VTR (view through rate) increased by 30%
Bounce rate decreased by 20-25%
Conversion rate increased by 18-22%