The advertiser analyzed current advertising campaigns. Based on this data, the Admixer Advertising team suggested to create two separate Line Items (LI) with the same budget for the test: Custom Bidding test group and Automatic Bidding control group.

The Custom Bidding script was based on three conversions:

• filling out the online form to receive additional information;
• a phone call to speak with a specialist;
• contact through social networks.

The weight of conversions was distributed depending on its value for the advertiser. Peak hours received additional weight, when advertising campaigns generated more conversions and clicks.