Maximizing lead volume

Objective

RAMS Qazaqstan is a leading real estate developer in Kazakhstan that specializes in the construction of residential complex properties for comfort, business and premium segments.

Maximizing lead volume
Increase conversion rate from meetings to sales
Lower cost per lead

Admixer Advertising provided the performance audit of RAMS’ ad account.

Solution

As a result of the performance audit, the recommendations were:

Use Lead ads to increase the number of quality leads
Use Advantage+ campaign budget to optimize the distribution of budget and cost per lead.
Exclude the audience from the CRM database (remarketing) from the main communication, as creatives with a separate individual advertising message were used for them.

Results

To measure the success of the campaign, RAMS measured the number of meetings they earned with potential customers and property sales. Their measurement approach used data from Meta Ads Manager as well as RAM’s in-house contact center and CRM system.

51% increase in leads number due to launch leads objective campaigns in Meta
28% lower cost per lead for lead generation campaigns in Meta
18% conversion rate from meetings to sales received by Meta ad campaigns
10% conversion rate from leads to meetings

Brand	RAMS Qazaqstan
Industry	Real Estate
Geography	Kazakhstan
Tools	Advantage+ campaign budget