How SmartWeb drove high-quality leads with Google Performance Max

Objective

Jaram Resort is a premium mountain complex under construction on Kopaonik, set to open in 2026. Just 1.5 km from the center, it will offer ski-in/ski-out access, an indoor promenade with shops and restaurants, and a wide range of modern amenities — designed for year-round comfort and convenience.

With support from Admixer Media, the agency SmartWeb set out to generate high-quality leads for apartment sales at the resort — engaging future owners and investors ahead of the official launch.

Key objectives:

Drive qualified apartment leads in a premium real estate project
Generate form fills and phone inquiries that lead to actual sales
Deliver scalable, measurable campaign performance in a competitive market

Solution

To reach high-intent users, SmartWeb, in close collaboration with Admixer Media, activated a bottom-funnel strategy using Google Performance Max with advanced tracking and CRM integration.

The strategy included:

Launching a Performance Max campaign optimized for lead generation
Defining “submitted inquiry” as the primary conversion and tracking call button clicks as a secondary
Integrating Enhanced Conversions and HubSpot CRM for better attribution and conversion accuracy
Connecting essential tools: Google Analytics, Search Console, and YouTube
Using Search campaigns to build audiences with strong purchase intent

Results

By following Google Ads best practices and enhancing measurement with CRM integration, the campaign delivered a strong Q4 performance:

28,000 clicks

427 qualified lead forms submitted

1.37% conversion rate

Brand	Jaram
Agency	SmartWeb
Industry	Real Estate
Geography	Serbia
Tools	Performance Max