Brand Golden House
Agency Webnow
Industry Real estate
Geography Uzbekistan
Tools Audit

Objective

Golden House is a leading real estate developer in Uzbekistan with over 13 years of experience in the property market. Its portfolio includes residential complexes and commercial real estate in Tashkent, featuring projects such as O’z Mahal, Infinity, and Harizma. The brand has established itself as a reliable developer and a leader in the capital’s real estate market.

 

Golden House’s advertising campaigns are managed by the agency Webnow, which initiated an audit of the Google Ads account.

 

The key objectives of the project were:

  • to benchmark actual performance metrics against up-to-date market averages for the real estate development sector in Uzbekistan; 
  • to obtain an objective external assessment of the campaign management approach.

Solution

As an independent partner, we conducted a comprehensive audit of Golden House’s advertising account. The account showed excellent results across key performance metrics. This set a high bar for the audit: we needed to find new growth points in an already well-configured and effective advertising system.

 

During the audit, we:

 

  • Collected statistics on seasonal changes in interest in the brand.
  • Studied the audience of users who showed interest in Golden House in terms of demographics and devices.
  • Assessed the degree of overlap with the developer’s key competitors and compared the results with Google’s internal benchmarks for the real estate market in Uzbekistan.

 

Based on this analysis, the Webnow team updated its approach to working with the account, strengthened already successful areas, and ensured further growth in the effectiveness of advertising campaigns.

Results

Following the audit, the Webnow team received a detailed analytical report and an independent assessment of the already successful account. The analytics data became a foundation for further work.

 

  • Key indicators showed positive dynamics: CPM, CPC, and CPA decreased.
  • With a comparable budget, the total reach and number of target actions increased.
  • The audit became a tool for Golden House and Webnow to validate their current approach and identify areas for growth.
  • The three-way interaction format strengthened confidence in the strategy and supported further growth in the effectiveness of advertising campaigns.

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