Brand MESI
Industry Medical Services
Geography Slovenia
Tools Demand Gen, Search Ads, Smart Bidding

Objective

MESI d.o.o. is a Slovenian medical-device company that builds diagnostic solutions to make patient assessments faster and more accurate. For 2025, the team aimed to boost qualified lead volume while reversing a steady rise in cost per lead (CPL) — all within the strict guidelines that govern medical advertising.

 

The brand faced several challenges:

  • Competing in a niche, highly regulated B2B market with limited validated search volume
  • Growing leads despite escalating acquisition costs and tight CPL targets
  • Navigating advertising restrictions that narrow creative messaging and channel choices
  • Expanding reach beyond traditional search campaigns to overcome limited keyword potential.

Solution

To cut costs and generate more leads, MESI and Admixer Media added a Demand Gen campaign alongside their existing Search activity.

 

The setup included:

  • Demand Gen Campaign – Aligned with MESI’s goal of increasing demand while improving cost efficiency
  • Smart Bidding – Automated bidding to reach the CPL target
  • Look-alike Audiences & Optimised Targeting – Google best-practice signals for broader reach
  • Gmail and Discovery Placements – Chosen with the new Placement Selection feature to match funnel stage and user behaviour
  • Tailored Creatives – Assets adapted to each Google surface

Results

The campaign drove measurable gains in a matter of weeks:

  • + 80% increase in qualified leads
  • + 24% decrease in average CPL
  • – 55% lower CPL for Demand Gen versus Search alone

With these results, Demand Gen has become MESI’s most cost-efficient channel for unlocking new, high-quality prospects.

© 2026. CoobX
All rights reserved. Privacy Policy