IQOS_главная
Brand IQOS
Industry Electronics
Geography Ukraine
Tools Admixer.DMP
Client CRM
Admixer.DSP
IQOS_главная
IQOS ua

Objective

Based on the data, build a model of user acquisition through the IQOS sales funnel with appropriate messages at all stages of consumer interaction.

Solution

  • Increase audience reach using various sources of 3rd-party data from available user acquisition channels
  • Utilize your own data collected in the CRM and on the IQOS website
  • Create a messaging strategy that aligns with user behavior in the sales funnel
  • Activate the user ID in the DSP
iqos_Solution
IQOS_result_en

Result

  • 30 incoming segments
  • 52 remarketing scenarios
  • 60 audience groups
  • 72 creatives
  • 750 profiles

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