How Technodom Cut In-App Costs by 93% with Admixer Media and tROAS

Objective

Before optimization, Technodom’s ad campaigns focused solely on driving app installs and did not use a ROAS (Return on Ad Spend) strategy.

This limited the potential for automated bidding and optimization, resulting in suboptimal performance and higher acquisition costs.

Key objectives:

Reduce in-app conversion cost
Improve campaign efficiency
Increase conversion rate
Lower total ad spend without compromising performance

Solution

To address these challenges and improve overall performance, Admixer Media conducted a comprehensive audit of Technodom’s ad account and recommended several strategic changes:

Audience Building: Created remarketing audiences based on users who abandoned purchases.
Remarketing Campaigns: Launched targeted campaigns to re-engage potential customers.
Placement Optimization: Adjusted placement settings in Performance Max and App campaigns to focus on higher-performing inventory.
Traffic Quality Control: Blacklisted low-quality traffic sources to reduce waste.
GA4 Integration: Verified syncing of GA4 audiences with Google Ads, including user ID–based events to meet minimum audience size for remarketing.

Results

After implementing these optimizations, Technodom achieved significant improvements in Q1 2025 compared to Q4 2024:

+16.2% conversion rate
–93.1% cost per in-app conversion
–18.3% total ad spend

These results demonstrated a strong boost in acquisition efficiency and campaign performance.

Brand	Technodom
Industry	Retail
Geography	Kazakhstan
Tools	tROAS