METRO_главная
Brand METRO Cash & Carry
Agency iplace
Industry Commerce
Geography Ukraine
Tools Search Ads 360
Google Ads
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METRO_Objective_en

Objective

Having a stock of about 30,000 products and 1.7 million keywords in three different languages, optimizing online search is not easy. Nevertheless, the agency was given the following tasks:

  • Increase the number of transactions by 20%
  • Reduce time spent on search optimization by 20%
  • Reduce Cost Per Order (CPO) by 20%

Solution

  • Launch Search Ads 360 to optimize campaigns with targeted CPO
  • Segment campaigns by region and category
  • Launch search remarketing campaigns in Google Ads
  • Create smart bid strategies in Search Ads 360
METRO_site
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METRO_Results_en

Results

The first three months of the METRO campaign yielded the following results, enabling long-term planning for future search advertising investments:

  • ROI (Return on Investment) increased by 65%
  • Number of transactions increased by 43%
  • Time spent on optimization decreased by 40%
  • CPO (Cost Per Order) decreased by 33%
  • Average order value grew by 10%

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