Maneks Plus Boosted Conversions by 18% with Google Demand Gen Campaigns

Brand	Maneks Plus
Industry	E-commerce
Geography	Slovenia and 13 other European countries
Tools	Google Ads, Google Ads Editor, Google Merchant Center

Objective

Maneks Plus is a Slovenian e-commerce company operating in 13 other countries. After successful lower-funnel campaigns, the brand aimed to unlock new growth by reaching broader audiences and improving overall ad efficiency.

The key objectives:

Acquire new customers beyond existing demand
Improve the profitability of ad investments
Reduce over-reliance on lower-funnel campaigns

Solution

To meet these goals, Maneks Plus launched Google Demand Gen campaigns across all markets, applying industry best practices and leveraging available tools and strategies.

Multi-format creatives (images, videos, carousels)
Google in-market audiences, remarketing, and lookalikes
Conversion-focused bidding strategies
AI-powered asset optimization

Results

By shifting to Demand Gen, the brand achieved:

+18% conversions

+16% revenue

+21% media investment