Brand Uzum Tezkor
Industry E-commerce
Geography Uzbekistan
Tools Conversion Lift Study

Objective

Uzum Tezkor is a rapid delivery service by Uzum, operating on an express delivery model from stores and restaurants. As the product scales rapidly, the growth in app installs directly impacts order volume and user LTV.

 

 

In a multi-channel environment, calculating the exact contribution of each source and the true cost per install (CPI) becomes a significant challenge.

 

 

To make data-driven investment decisions regarding media planning, the business needed to determine:

 

  • the actual cost per install (CPI) driven specifically by Meta
  • the platform’s real contribution to install growth
  • the level of traffic incrementality.

Solution

This project was fully implemented by our Admixer Advertising team. We configured the Meta Conversion Lift Test targeting App Installs to track incremental growth.

 

 

1. Selected “App Install” as the most accurate signal for a “real installation”

 

2. Linked relevant campaigns to the test to measure the specific impact of performance activations

 

3. Meta automatically split the audience into two groups:

 

      • Exposed: users who are shown the ads

     

      • Holdout / Not exposed: a control group that is not shown the ads.

 

 

After the flight period, Meta compared the results between groups and calculated:

 

    • Incremental installs
  •  
    • Cost per incremental install
  •  
    • Lift score (statistical significance).

Results

The test confirmed that 37% of all app installs were attributed to Meta.

 

This proving the high impact of advertising on growth and helping optimize budget allocation and media split.

 

Contact us to learn more about Meta opportunities for your brand: info@admixeradvertising.com.

 

 

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