Brand Jasmin
Agency SmartWeb
Industry E-commerce
Geography Serbia
Tools Demand Gen

Objective

With the support of Admixer Media, the agency SmartWeb set out to build brand awareness and drive engagement for SimiHaze Beauty in the Serbian market.

 

Their client, Jasmin, is a leading Serbian beauty retailer offering a wide range of premium cosmetics, fragrances, and skincare through both online and offline channels.

 

The campaign aimed to reach high-intent beauty audiences, boost meaningful interactions, and maintain cost-efficiency through the strategic use of YouTube and Demand Gen.

 

Key objectives:

  • Increase brand awareness for SimiHaze Beauty in Serbia
  • Engage high-intent beauty audiences with compelling content
  • Achieve strong engagement metrics while maintaining cost efficiency
  • Establish SimiHaze Beauty as a recognizable brand in the region

Solution

To achieve these goals, SmartWeb, in close collaboration with Admixer Media, implemented a comprehensive strategy leveraging both YouTube and Demand Gen platforms.

 

The strategy included:

  • YouTube Awareness Campaign: Launched multi-format video ads targeting in-market beauty audiences to boost upper-funnel reach.
  • Video Views Campaign: Employed Target CPV bidding to ensure cost-efficient engagement and maximize video views.
  • Demand Gen Campaign: Utilized in-market and first-party data to refine targeting, employing diverse ad formats and multiple variations to optimize performance.

Results

By leveraging YouTube and Demand Gen best practices, along with refined audience targeting and optimized video ad formats, the campaign achieved the following:

 

  • 13 million impressions
  • 365.7K clicks
  • Average CPM of $0.57
  • Average CPC of $0.01
  • 271 conversions

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