How to acquire new customers with Search Ads 360

Brand	Citrus
Industry	Commerce
Geography	Ukraine
Tools	Search Ads 360 Campaign Manager 360

Objective

The advertiser experienced a decrease in its overall marketing budget amid the growth of online stores and increased competition. The company focused on the return on investment in advertising and set the following objectives:

Increase revenue during Black Friday
Increase market share in key categories

Solution

Use Search Ads 360 to optimize search advertising campaigns
Install Floodlight code on all assets to maximize conversion signals
Integrate Campaign Manager 360 with Firebase as a source of conversions
Use seasonal adjustment strategies in SA360 to increase the effectiveness of bid strategies

Results

As a result of the right settings, sufficient data and leveraging seasonality Citrus achieved the following:

31% increase in revenue
Increase in Return on Ad Spend (ROAS) by 42%
18% decrease in cost per conversion (CPA)
Increase in conversions amount by 59%
Increase in conversion rate by 12%